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THE SOUND OF SILENCE

EDITORIAL DESIGN         2023

A NICE LEAF

VISUAL IDENTITY DESIGN 2022

A nice leaf is a brand that sells good quality, healthy cannabis products to mature adults from 45 to 60+ with more detailed descriptions and clearer categories. It was named based on the expression of health and good quality cannabis products. We wanted our brand to have a straightforward name that would be more intuitive and clear for the middle-aged and elderly population.

Some elder adults have a bad impression of marijuana because of stereotypes; Different branches of cannabis function in various ways and people especially mature adults may get confused. A nice leaf focuses on promoting good effects and usage of different types of cannabis products as well as developing an effect-oriented category system.

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