THE SOUND OF SILENCE
EDITORIAL DESIGN 2023
A NICE LEAF
VISUAL IDENTITY DESIGN 2022
A nice leaf is a brand that sells good quality, healthy cannabis products to mature adults from 45 to 60+ with more detailed descriptions and clearer categories. It was named based on the expression of health and good quality cannabis products. We wanted our brand to have a straightforward name that would be more intuitive and clear for the middle-aged and elderly population.
Some elder adults have a bad impression of marijuana because of stereotypes; Different branches of cannabis function in various ways and people especially mature adults may get confused. A nice leaf focuses on promoting good effects and usage of different types of cannabis products as well as developing an effect-oriented category system.